CREATOR PRINCIPLES

Exiel collaborates with creators who treat their work as enduring cultural material—not disposable content.

These principles exist to align incentives, protect ownership, and preserve long-term value.

OWNERSHIP

1. Ownership Is Non-Negotiable

Creators retain authorship and ownership of their work unless explicitly agreed otherwise in writing. Exiel does not claim ownership through exposure, distribution, or platform access.

DISCIPLINE

2. Discipline Over Volume

Exiel prioritizes quality, coherence, and longevity over frequency. We do not reward noise. We publish selectively.

ALIGNMENT

3. Alignment Before Growth

Scale without alignment destroys trust. Creators working with Exiel must be aligned in intent, standards, and long-term goals before any expansion is considered.

NO VIRAL PROMISES

4. No Virality Guarantees

Exiel does not promise virality, reach, or growth metrics. We build catalogs, not moments.

PLATFORM ROLE

5. The Platform Serves the Work

Exiel exists to contextualize, distribute, and preserve work—not to overshadow it. The work remains central. The platform remains secondary.

EVOLUTION

6. Principles May Evolve—Silently

These principles may evolve as the platform grows. Any changes will be reflected here without spectacle or announcement.